CONTENT DESIGN
BRAND & PRODUCT STRATEGY
I'm Laura, a content designer who specializes in both brand and product strategy then stays on to help teams design experiences that win awards.
I could never choose between strategy and execution, brand or ux, team lead or copy grunt. So, I do it all. Let’s do something together.
Clients & Collaborators
Frog, Fjord, Koto, Newlab, Accenture, Accpl.co
YouTube, Marriott, H&R Block, Northwell Health, AT&T, Disney, John Deere, Blue Cross Blue Shield, ExxonMobil, Schlumberger, Dimensional, CUNA, IBM, Cisco, St. Jude, and startups like Payactiv, Careswitch, AppliedXL, Alto, Campfire XR, HonestDollar (Goldman Sachs) and more.
Services
BRAND STRATEGY
Brand Positioning
Message Definition
Brand Voice & Tone
Brand Architecture
Verbal Identity
PRODUCT STRATEGY
User Research
Segments & Archetypes
Product Definition
Service Design
Prototypes
Launch Videos
IA & Sitemaps
UX Copy
Websites
Proposals
Campaigns
Videos
CONTENT DESIGN
DESIGN SYSTEMS
Writing Guidelines
Language Libraries
Lexicons
UX Components
CASE STUDY: Rebrand & App UX
CASE STUDY: Product Strategy
Brand Architecture
Verbal Identity